Our Philosophy

Our Philosophy

At NutriSource and PureVita Pet Foods we know a healthy life leads to a long life. Tuffy’s Pet Foods the maker of NutriSource & PureVita Pet Foods has been Manufacturing Pet Food for 50 years. With our dedication to Quality Control you will be able to feed your pet our foods worry free. Our products include nothing but the best ingredients for your furry family member.


NutriSource Brand Pet Foods Mission Statement:  To enhance pet health and well-being through a safe, high quality diet; delivered through a network of authorized, knowledgeable distributors and retailers.


NutriSource Brand Pet Foods Vision Statement:  To create the highest quality super premium pet foods to be sold within a market strategy that emphasizes family ownership and operations.


NutriSource Brand Pet Foods Market Strategy:  To bring products to market with a central strategy of partnering with educated, authorized pet specialty accounts that can deliver on the key aspects of our success formula:

  • Offering complete customer service in support of our 100% satisfaction warranty/guarantee.
  • Offering safe handling, storage and presentation of our products that maintains traceability.
  • Offering appropriate loyalty programs to aid in long term customer retention for the brands.
  • Offering educated, knowledgeable staff members that deliver a value added service by consulting with pet parents to deliver a nutritionally appropriate solution for each pet.
  • To share our success with charities and causes that promote people and pets in need.


NutriSource Brand Pet Foods Warranty/Guarantee:  NutriSource branded products are covered by a 100% satisfaction warranty/guarantee when purchased from an authorized retailer.  To receive warranty/guarantee service a valid receipt or proof of purchase from an authorized retailer is required.  Warranty/guarantee service may be initiated by calling 1-800-525-9155 or writing to KLN Family Brands Company, P.O. Box 190, Perham, MN 56573  Attn:  NutriSource Customer Service or by working with an authorized retailer.